Content Strategy

In this activity, you will outline the parameters for the content to be developed for an individual section of your digital project (content type page, exhibit page, item page, blog post type, Tumblr post, etc.).

  1. List all of the required content chunks for the page. Then list all of the optional content for the page.
  2. For each chunk, note the goal/purpose for that chunk. What does this content need to accomplish for the user?
  3. Specify the guidelines for each piece of content: word count, style, tone, etc.
  4. Provide an example of each.

In the end, your goal should be to create this outline for each content type in your work.